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Record 1 of 1 in CBCA Fulltext Business 1/99- 6/99

TI:  Roots buys NHL licensing rights
PN:  Marketing-Magazine
SO:  Marketing Magazine, v.103(46) D 7'98 pg 1.
FA:  Fulltext: 118 words
IS:  0025-3642
CI:  Roots-Canada-Ltd; NHL-Enterprises-Canada
CZ:  Roots Canada Ltd; NHL Enterprises Canada
PT:  Most-Recent-Update; Journal-article
PD:  981207  
PY:  1998
AN:  4393813
LN:  SHORT
FT:  Roots Canada and NHL Enterprises Canada have formed a three-year licensing
and retail agreement for North America under which Roots has the licensing
rights to current NHL member clubs and heritage marks. Beginning with the
1999-2000 NHL season, Roots will roll out programs with all NHL Canadian
member clubs, with NHL U.S. member clubs to follow. The first initiative
is an apparel program with the Toronto Maple Leafs, planned to coincide
with the opening of the team's new home, the Air Canada Centre, in
February 1999. The Roots product line-which includes lifestyle active
wear, outerwear and footwear as well as luggage and accessories-will be
distributed at more than 100 Roots corporate and franchise stores across
Canada.


FC:  Copyright 2000. All rights reserved by original publisher and copyright
holder.  No part of this data may be reproduced, published, sold, 
distributed or stored in any manner other than as sanctioned by law 
or set out in a separate license agreement from the original publisher
and copyright holder.
YC:  1999
UD:  990600